#Empire z human leaders series

The collab also sponsored a flag football game earlier this year during the Super Bowl LVI weekend. Despite a shaky start to trading after its $725 million SPAC merger cleared, FaZe’s stock continues to trend vertically, up over 37% since going public July 20.įaZe and the NFL first struck a merchandising deal in 2019. Today FaZe’s stock was up nearly 11% to $14.60 per share. Brand exposure and likely, ad revenue from broadcasts of “1ON1” could be a much-needed boost. Though FaZe Clan recently went public, it still isn’t profitable.

The NFL also knows it's got an age problem: the average viewer is around 50 years old, and as its fan base ages, the league has been trying for years to appeal to a younger, hipper crowd. The NFL’s core audience, however, are older and definitely have disposable income. FaZe, though it might not be well-known to people above the age of 25 in some areas of the country, has a huge hold on the Gen Z market-but it’s struggling to squeeze money out of a core demographic with limited buying power. “Our partnership with the NFL embodies how FaZe and our talent deliver engaging content with established brands in new ways providing experiences that actually matter to Gen Z,” Trink said.Įach side has an advantage in this deal. In a statement released June 28, FaZe Clan CEO Lee Trink said the new show is an attempt by the NFL to reach a new, younger audience. The competition is open to the general public and anyone can register to take part at an upcoming preseason home game.

#Empire z human leaders series

The gaming company is taking its popular YouTube series “1ON1” – a show hosted by FaZe clan member Donald De La Haye AKA FaZe Deestroying in which talented running backs and wide receivers go head-to-head (and uh, one-on-one, of course) for a shot at $10,000 – on the road during this year’s NFL preseason. FaZe Clan, the esports team owner and content powerhouse known for its gaming content, is looking to dominate a new arena – football.